{"id":1718,"date":"2022-10-11T17:12:23","date_gmt":"2022-10-11T09:12:23","guid":{"rendered":"https:\/\/qishiya.com\/?p=1718"},"modified":"2022-10-11T17:12:23","modified_gmt":"2022-10-11T09:12:23","slug":"fogg-%e7%a6%8f%e6%a0%bc%e8%a1%8c%e4%b8%ba%e6%a8%a1%e5%9e%8b%e4%b8%8e%e8%a1%8c%e4%b8%ba%e7%bd%91%e6%a0%bc","status":"publish","type":"post","link":"https:\/\/qishiya.com\/?p=1718","title":{"rendered":"Fogg \u798f\u683c\u884c\u4e3a\u6a21\u578b\u4e0e\u884c\u4e3a\u7f51\u683c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u8fd9\u4e2a\u6a21\u578b\u7b80\u5355\uff0c\u597d\u50cf\u4e92\u8054\u7f51\u6bcf\u5929\u90fd\u5f88\u6781\u81f4\u7684\u5728\u7528\u8fd9\u4e2a\u6a21\u578b\uff0c\u65e0\u5904\u4e0d\u5728\uff0c\u5982\u70e6\u4eba\u7684 push\uff0c\u603b\u662f\u60f3\u89e6\u53d1\u4f60\u53bb\u6253\u5f00 app\uff0c\u5f53\u4f60\u6253\u5f00 app \u672c\u6765\u4ec0\u4e48\u4e5f\u4e0d\u60f3\u5e72\uff08\u52a8\u673a\u4e0d\u8db3\uff09\uff0c\u7a81\u7136\u7ed9\u4f60\u5f39\u51fa\u51e0\u5f20\u4f18\u60e0\u5238\uff08\u52a8\u673a\u4e0d\u8db3\u8bbe\u7f6e\u67d0\u79cd\u5956\u52b1\uff09\uff0c\u7136\u540e\u4f60\u6709\u53ef\u80fd\u5f00\u59cb\u6d88\u8d39\u4e86\uff0c\u5f53\u4f60\u8ba4\u4e3a\u4ed8\u6b3e\u5f88\u9ebb\u70e6\u65f6\uff08\u80fd\u529b\u4e0d\u8db3\u65f6\uff09\uff0c\u7136\u540e\u652f\u6301\u8d27\u5230\u4ed8\u6b3e\uff0c\u4e0a\u9762\u51e0\u4e2a\u7b80\u5355\u7684\u573a\u666f\uff0c\u53ef\u4ee5\u7528 Fogg \u798f\u683c\u884c\u4e3a\u6a21\u578b\u6765\u89e3\u91ca\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff6200;color:#ff6200\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff6200;color:#ff6200\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/qishiya.com\/?p=1718\/#%E4%BB%80%E4%B9%88%E6%97%B6_Fogg_%E8%A1%8C%E4%B8%BA%E6%A8%A1%E5%9E%8B\" title=\"\u4ec0\u4e48\u65f6 Fogg \u884c\u4e3a\u6a21\u578b\">\u4ec0\u4e48\u65f6 Fogg \u884c\u4e3a\u6a21\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/qishiya.com\/?p=1718\/#%E4%BB%80%E4%B9%88%E6%98%AF%E5%8A%A8%E6%9C%BA%EF%BC%88Motivation%EF%BC%89\" title=\"\u4ec0\u4e48\u662f\u52a8\u673a\uff08Motivation\uff09\">\u4ec0\u4e48\u662f\u52a8\u673a\uff08Motivation\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/qishiya.com\/?p=1718\/#%E4%BB%80%E4%B9%88%E6%98%AF%E8%83%BD%E5%8A%9B%EF%BC%88Ability%EF%BC%89\" title=\"\u4ec0\u4e48\u662f\u80fd\u529b\uff08Ability\uff09\">\u4ec0\u4e48\u662f\u80fd\u529b\uff08Ability\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/qishiya.com\/?p=1718\/#%E8%A7%A6%E5%8F%91%EF%BC%88Triggers%EF%BC%89\" title=\"\u89e6\u53d1\uff08Triggers\uff09\">\u89e6\u53d1\uff08Triggers\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/qishiya.com\/?p=1718\/#%E8%A1%8C%E4%B8%BA%E7%BD%91%E6%A0%BCBehavior_Grid\" title=\"\u884c\u4e3a\u7f51\u683c(Behavior Grid)\">\u884c\u4e3a\u7f51\u683c(Behavior Grid)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/qishiya.com\/?p=1718\/#%E6%80%8E%E4%B9%88%E6%94%B9%E5%8F%98%E8%A1%8C%E4%B8%BA\" title=\"\u600e\u4e48\u6539\u53d8\u884c\u4e3a\">\u600e\u4e48\u6539\u53d8\u884c\u4e3a<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E4%B9%88%E6%97%B6_Fogg_%E8%A1%8C%E4%B8%BA%E6%A8%A1%E5%9E%8B\"><\/span>\u4ec0\u4e48\u65f6 Fogg \u884c\u4e3a\u6a21\u578b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u798f\u683c\u884c\u4e3a\u6a21\u578b\u53ef\u4ee5\u793a\u610f\u4e3aB=MAT\uff0c\u5176\u4e2dB\u662f\u884c\u4e3a( Behavior)\uff0c M\u662f\u52a8\u673a( Motivation)\uff0cA\u662f\u80fd\u529b(Ability)\uff0c T\u662f\u89e6\u53d1(Triggers)\u3002<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E4%B9%88%E6%98%AF%E5%8A%A8%E6%9C%BA%EF%BC%88Motivation%EF%BC%89\"><\/span>\u4ec0\u4e48\u662f\u52a8\u673a\uff08Motivation\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u8ffd\u6c42\u5feb\u4e50\uff0c\u9003\u907f\u75db\u82e6<\/li><li>\u62b1\u6709\u5e0c\u671b\uff0c\u9003\u907f\u6050\u60e7<\/li><li>\u8ffd\u6c42\u793e\u4f1a\u8ba4\u540c\uff0c\u907f\u514d\u88ab\u6392\u65a5<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E4%B9%88%E6%98%AF%E8%83%BD%E5%8A%9B%EF%BC%88Ability%EF%BC%89\"><\/span>\u4ec0\u4e48\u662f\u80fd\u529b\uff08Ability\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u65f6\u95f4<\/li><li>\u91d1\u94b1<\/li><li>\u4f53\u529b<\/li><li>\u8111\u529b<\/li><li>\u793e\u4f1a\u504f\u597d\uff0c\u4ece\u4f17\u5fc3\u7406<\/li><li>\u975e\u65e5\u5e38<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u793e\u4f1a\u504f\u597d\u548c\u4ece\u4f17\u5fc3\u7406\u5f88\u597d\u7406\u89e3\uff0c\u6bd4\u5982\u4e70\u699c\u5355\u4e0a\u7684\u5546\u54c1\uff0c\u975e\u65e5\u5e38\u5c31\u662f\u65e5\u5e38\u7684\u5bf9\u7acb\u9762\uff0c\u6bd4\u5982\u65e5\u5e38\u5927\u5bb6\u90fd\u662f\u5750\u5730\u94c1\u4e0a\u73ed\u7684\uff0c\u7a81\u7136\u8ba9\u4eba\u8d70\u8def\u4e0a\u73ed\uff0c\u80af\u5b9a\u5f88\u75db\u82e6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A7%A6%E5%8F%91%EF%BC%88Triggers%EF%BC%89\"><\/span>\u89e6\u53d1\uff08Triggers\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u79fb\u52a8\u65f6\u4ee3\uff0c\u6700\u7b80\u5355\u7684\u89e6\u53d1\u6709\u77ed\u4fe1\u3001PUSH\u3001\u90ae\u4ef6\u7b49\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E4%B8%BA%E7%BD%91%E6%A0%BCBehavior_Grid\"><\/span>\u884c\u4e3a\u7f51\u683c(Behavior Grid)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u4eba\u6839\u636e\u884c\u4e3a\u6a21\u578b\u5236\u4f5c\u4e86\u4e00\u4e2a\u884c\u4e3a\u7f51\u683c\uff0c\u7528\u6765\u7814\u7a76\u201d\u884c\u4e3a\u6539\u53d8\u201c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/tutu-1252436247.cos.ap-beijing.myqcloud.com\/2022\/10\/20221011iG61eZ.jpg\" alt=\"20221011iG61eZ\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u683c\u7684 Y \u8f74\u662f \u6301\u7eed\u65f6\u95f4\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4e00\u6b21<\/li><li>\u4e00\u6bb5\u65f6\u95f4<\/li><li>\u4ece\u73b0\u5728\u5f00\u59cb<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">X\u8f74\u4e0a\u7684\u884c\u4e3a\u7c7b\u578b\u6709\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7eff\u8272\uff08\u65b0\u7684\u3001\u4e0d\u719f\u6089\u7684\u884c\u4e3a\uff09<\/li><li>\u84dd\u8272\uff08\u719f\u6089\u7684\u884c\u4e3a\uff09<\/li><li>\u7d2b\u8272\uff08\u201c\u5f3a\u5ea6\u201d\/\u9891\u7387\u589e\u52a0\u7684\u719f\u6089\u884c\u4e3a\uff09<\/li><li>\u7070\u8272\uff08\u201c\u5f3a\u5ea6\u201d\/\u9891\u7387\u964d\u4f4e\u7684\u719f\u6089\u884c\u4e3a\uff09<\/li><li>\u9ed1\u8272\uff08\u6b63\u5728\u505c\u6b62\/\u5df2\u7ecf\u505c\u6b62\u7684\u719f\u6089\u884c\u4e3a\uff09<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u5927\u591a\u6570\u4eba\u60f3\u5230 &#8220;\u884c\u4e3a\u6539\u53d8&#8221; \u65f6\uff0c\u4ed6\u4eec\u4f1a\u60f3\u5230<em>\u7eff\u8272<\/em>\uff0c\u90a3\u5c31\u662f\uff1a\u5168\u65b0\u7684\u884c\u4e3a\uff0c\u5b9e\u9645\u4e0a\uff0c\u4eba\u4eec\u5728\u751f\u6d3b\u4e2d\u6240\u505a\u7684\u5927\u90e8\u5206\u4e8b\u60c5\u90fd\u4e0d\u662f\u7eff\u8272\uff0c\u800c\u662f\u84dd\u8272\uff08\u719f\u6089\uff09\u6216\u7d2b\u8272\uff08\u719f\u6089\u4e14\u5f3a\u5ea6\/\u9891\u7387\u4e0d\u65ad\u589e\u52a0\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">\u6211\u4eec\u4e00\u76f4\u5728\u505a\u7684\u4e8b\u60c5\u662f\u5728\u73b0\u6709\u884c\u4e3a\u6a21\u5f0f\u4e0b\u5bfb\u627e\u66f4\u9ad8\u6548\u7684\u65b9\u6cd5\u3002<\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4f18\u6b65\u53ea\u662f\u4e00\u79cd\u66f4\u4fbf\u5b9c\u3001\u66f4\u5bb9\u6613\/\u66f4\u5feb\u7684\u6253\u8f66\u65b9\u5f0f\u3002<\/li><li>\u8c37\u6b4c\u53ea\u662f\u4e00\u79cd\u66f4\u4fbf\u5b9c\u3001\u66f4\u5feb\u6377\u7684\u4fe1\u606f\u67e5\u8be2\u65b9\u5f0f<\/li><li>\u7535\u5b50\u90ae\u4ef6\u53ea\u662f\u5411\u67d0\u4eba\u53d1\u9001\u4fe1\u4ef6\u7684\u4e00\u79cd\u66f4\u4fbf\u5b9c\u3001\u66f4\u5feb\u6377\u7684\u65b9\u5f0f\u3002<\/li><li>Facebook \u53ea\u662f\u4e00\u79cd\u4e0e\u670b\u53cb\u5206\u4eab\u7167\u7247\uff08\u5e76\u5411\u670b\u53cb\u53d1\u9001\u6d88\u606f\uff09\u7684\u66f4\u4fbf\u5b9c\u3001\u66f4\u5feb\u6377\u7684\u65b9\u5f0f\u3002<\/li><li>Instacart \u53ea\u662f\u4e00\u79cd\u66f4\u7b80\u5355\u7684\u8d2d\u4e70\u6742\u8d27\u7684\u65b9\u5f0f\u3002<\/li><li>Netflix \u662f\u4e00\u79cd\u66f4\u7b80\u5355\u3001\u66f4\u5feb\u6377\u7684\u7535\u5f71\u79df\u501f\u65b9\u5f0f\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%80%8E%E4%B9%88%E6%94%B9%E5%8F%98%E8%A1%8C%E4%B8%BA\"><\/span>\u600e\u4e48\u6539\u53d8\u884c\u4e3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5403\u66f4\u591a\u7684\u852c\u83dc\u3001\u66f4\u9891\u7e41\u5730\u8dd1\u6b65\u3001\u770b\u66f4\u591a\u7684\u7535\u5f71\u3001\u8d2d\u4e70\u66f4\u591a\u7684\u4e1c\u897f\u3001\u5728 Tiktok \u4e0a\u82b1\u8d39\u66f4\u591a\u7684\u65f6\u95f4\u7b49\uff0c\u6216\u8005\u8ba9\u4eba\u4eec\u5c06\u4ed6\u4eec\u7684\u7535\u5f71\u89c2\u770b\u4ece Netflix \u8f6c\u79fb\u5230\u522b\u7684\u4ea7\u54c1\uff0c\u6216\u8005\u8f6c\u79fb\u4ed6\u4eec\u4ece\u4e9a\u9a6c\u900a\u5230\u6c83\u5c14\u739b\u7684\u8d2d\u4e70\u884c\u4e3a\uff0c\u8fd9\u4e9b\u90fd\u662f\u884c\u4e3a\u6539\u53d8\u7684\u4f8b\u5b50\uff0c\u4f46\u5b83\u4eec\u662f\u7279\u5b9a\u7c7b\u578b\u7684\u884c\u4e3a\u6539\u53d8\uff0c<em>\u5b83\u4eec\u662f\u84dd\u8272\u548c\u7d2b\u8272\u7684\u884c\u4e3a\u2014\u2014\u4e0d\u662f\u7eff\u8272\u7684<\/em>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">\u8981\u4e48\u6539\u53d8\u5df2\u7ecf\u505a\u7684\u4e8b\u60c5\u7684\u65b9\u5f0f\uff0c\u8981\u4e48\u505a\u66f4\u591a\u5df2\u7ecf\u505a\u7684\u4e8b\u60c5<\/mark><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd9\u4e2a\u6a21\u578b\u7b80\u5355\uff0c\u597d\u50cf\u4e92\u8054\u7f51\u6bcf\u5929\u90fd\u5f88\u6781\u81f4\u7684\u5728\u7528\u8fd9\u4e2a\u6a21\u578b\uff0c\u65e0\u5904\u4e0d\u5728\uff0c\u5982\u70e6\u4eba\u7684 push\uff0c\u603b\u662f\u60f3\u89e6\u53d1\u4f60\u53bb\u6253\u5f00 app\uff0c\u5f53\u4f60\u6253\u5f00 app \u672c\u6765\u4ec0\u4e48\u4e5f\u4e0d\u60f3\u5e72\uff08\u52a8\u673a\u4e0d\u8db3\uff09\uff0c\u7a81\u7136\u7ed9\u4f60\u5f39\u51fa\u51e0\u5f20\u4f18\u60e0\u5238\uff08\u52a8\u673a\u4e0d\u8db3\u8bbe\u7f6e\u67d0\u79cd\u5956\u52b1\uff09\uff0c\u7136\u540e\u4f60\u6709\u53ef\u80fd\u5f00\u59cb\u6d88\u8d39\u4e86\uff0c\u5f53\u4f60\u8ba4\u4e3a\u4ed8 &#8230; <a title=\"Fogg \u798f\u683c\u884c\u4e3a\u6a21\u578b\u4e0e\u884c\u4e3a\u7f51\u683c\" class=\"read-more\" href=\"https:\/\/qishiya.com\/?p=1718\" aria-label=\"\u66f4\u591a Fogg \u798f\u683c\u884c\u4e3a\u6a21\u578b\u4e0e\u884c\u4e3a\u7f51\u683c\">Read 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