{"id":1918,"date":"2023-09-03T16:03:57","date_gmt":"2023-09-03T08:03:57","guid":{"rendered":"https:\/\/qishiya.com\/?p=1918"},"modified":"2023-09-03T16:03:57","modified_gmt":"2023-09-03T08:03:57","slug":"%e8%ae%a9google%e5%b1%95%e7%a4%ba%e7%89%b9%e8%89%b2%e6%91%98%e8%a6%81%e7%9a%84seo%e6%8a%80%e5%b7%a7","status":"publish","type":"post","link":"https:\/\/qishiya.com\/?p=1918","title":{"rendered":"\u8ba9Google\u5c55\u793a\u7279\u8272\u6458\u8981\u7684SEO\u6280\u5de7"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff6200;color:#ff6200\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff6200;color:#ff6200\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/qishiya.com\/?p=1918\/#%E4%BB%80%E4%B9%88%E6%98%AFGoogle%E7%89%B9%E8%89%B2%E6%91%98%E8%A6%81\" title=\"\u4ec0\u4e48\u662fGoogle\u7279\u8272\u6458\u8981\">\u4ec0\u4e48\u662fGoogle\u7279\u8272\u6458\u8981<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/qishiya.com\/?p=1918\/#%E4%BB%80%E4%B9%88%E6%A0%B7%E7%9A%84%E6%A0%BC%E5%BC%8F%E4%BC%9A%E5%B1%95%E7%A4%BA%E6%88%90Google%E7%89%B9%E8%89%B2%E6%91%98%E8%A6%81\" title=\"\u4ec0\u4e48\u6837\u7684\u683c\u5f0f\u4f1a\u5c55\u793a\u6210Google\u7279\u8272\u6458\u8981\">\u4ec0\u4e48\u6837\u7684\u683c\u5f0f\u4f1a\u5c55\u793a\u6210Google\u7279\u8272\u6458\u8981<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/qishiya.com\/?p=1918\/#%E5%A6%82%E4%BD%95%E5%81%9A%E6%89%8D%E8%83%BD%E8%AE%A9Google_%E5%B1%95%E7%A4%BA%E4%BD%A0%E7%9A%84%E6%91%98%E8%A6%81\" title=\"\u5982\u4f55\u505a\u624d\u80fd\u8ba9Google \u5c55\u793a\u4f60\u7684\u6458\u8981\">\u5982\u4f55\u505a\u624d\u80fd\u8ba9Google \u5c55\u793a\u4f60\u7684\u6458\u8981<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E4%B9%88%E6%98%AFGoogle%E7%89%B9%E8%89%B2%E6%91%98%E8%A6%81\"><\/span>\u4ec0\u4e48\u662fGoogle\u7279\u8272\u6458\u8981<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Snippet Bait \u662f\u4e00\u79cd SEO \u6280\u5de7\uff0c\u76ee\u7684\u662f\u4f18\u5316\u4f60\u7684\u7f51\u9875\u5185\u5bb9\uff0c\u4ee5\u63d0\u9ad8\u5728\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u4e3a\u7279\u8272\u6458\u8981\uff08Featured Snippets\uff09\u7684\u673a\u4f1a\u3002\u7279\u8272\u6458\u8981\u662f\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u7684\u4e00\u90e8\u5206\uff0c\u5b83\u4eec\u5c55\u793a\u4e86\u5bf9\u7528\u6237\u67e5\u8be2\u7684\u76f4\u63a5\u7b54\u6848\uff0c\u53ef\u4ee5\u5e2e\u52a9\u7f51\u7ad9\u83b7\u5f97\u66f4\u591a\u7684\u70b9\u51fb\u548c\u6d41\u91cf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/tutu-1252436247.cos.ap-beijing.myqcloud.com\/2023\/09\/20230903oh2xRg.png\" alt=\"20230903oh2xRg\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E4%B9%88%E6%A0%B7%E7%9A%84%E6%A0%BC%E5%BC%8F%E4%BC%9A%E5%B1%95%E7%A4%BA%E6%88%90Google%E7%89%B9%E8%89%B2%E6%91%98%E8%A6%81\"><\/span>\u4ec0\u4e48\u6837\u7684\u683c\u5f0f\u4f1a\u5c55\u793a\u6210Google\u7279\u8272\u6458\u8981<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u9002\u5408 Google \u7279\u8272\u6458\u8981\u7684\u5e38\u89c1\u683c\u5f0f\u3002\u4f7f\u7528\u8fd9\u4e9b\u65b9\u6cd5\u5c55\u793a\u4fe1\u606f\u53ef\u4ee5\u63d0\u9ad8\u88ab\u9009\u4e3a\u7279\u8272\u6458\u8981\u7684\u673a\u4f1a\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5217\u8868<\/strong>\uff1a\u65e0\u8bba\u662f\u6709\u5e8f\u5217\u8868\uff08\u6570\u5b57\uff09\u8fd8\u662f\u65e0\u5e8f\u5217\u8868\uff08\u9879\u76ee\u7b26\u53f7\uff09\uff0c\u5217\u8868\u90fd\u662f\u7ec4\u7ec7\u548c\u5448\u73b0\u7b80\u6d01\u4fe1\u606f\u7684\u6709\u6548\u65b9\u5f0f\u3002\u5217\u8868\u9002\u7528\u4e8e\u5305\u62ec\u4ea7\u54c1\u529f\u80fd\u3001\u64cd\u4f5c\u6b65\u9aa4\u3001\u6280\u5de7\u5efa\u8bae\u7b49\u5185\u5bb9\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u793a\u4f8b\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u4f18\u5316\u7f51\u7ad9 SEO \u7684\u4e94\u4e2a\u57fa\u672c\u6b65\u9aa4\uff1a\n1. \u5173\u952e\u8bcd\u7814\u7a76\n2. \u521b\u5efa\u9ad8\u8d28\u91cf\u5185\u5bb9\n3. \u5728\u9875\u9762\u4f18\u5316\n4. \u5efa\u7acb\u5185\u90e8\u94fe\u63a5\n5. \u5efa\u7acb\u5916\u90e8\u94fe\u63a5<\/code><\/pre>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>\u8868\u683c<\/strong>\uff1a\u8868\u683c\u53ef\u4ee5\u6e05\u6670\u5730\u5c55\u793a\u6bd4\u8f83\u548c\u5bf9\u6bd4\u6570\u636e\uff0c\u4ee5\u53ca\u76f8\u5173\u4fe1\u606f\u3002\u9002\u7528\u4e8e\u663e\u793a\u4ef7\u683c\u6bd4\u8f83\u3001\u89c4\u683c\u53c2\u6570\u3001\u6392\u540d\u7b49\u65b9\u9762\u7684\u5185\u5bb9\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u793a\u4f8b\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>| \u641c\u7d22\u5f15\u64ce | \u5e02\u573a\u4efd\u989d |  Alexa \u6392\u540d |\n|----------|---------|------------|\n| Google   | 92.05%  |       1    |\n| Bing     |  2.44%  |      30    |\n| Baidu    |  1.08%  |       4    |<\/code><\/pre>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>\u6b65\u9aa4\u8bf4\u660e<\/strong>\uff1a\u5f53\u4f60\u5411\u7528\u6237\u89e3\u91ca\u5982\u4f55\u5b8c\u6210\u4e00\u4e2a\u4efb\u52a1\u6216\u8fbe\u5230\u67d0\u4e2a\u76ee\u6807\u65f6\uff0c\u53ef\u4ee5\u4f7f\u7528\u6b65\u9aa4\u8bf4\u660e\u3002\u4f8b\u5982\u6559\u7a0b\u3001\u64cd\u4f5c\u6d41\u7a0b\u3001\u98df\u8c31\u7b49\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u793a\u4f8b\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\u5982\u4f55\u5236\u4f5c\u610f\u5927\u5229\u9762\uff1a\n1. \u5c06\u4e00\u9505\u6c34\u52a0\u70ed\u81f3\u6cb8\u817e\uff0c\u52a0\u5165\u76d0\u3002\n2. \u628a\u610f\u5927\u5229\u9762\u653e\u5165\u6cb8\u6c34\u4e2d\uff0c\u716e8-10\u5206\u949f\u3002\n3. \u5728\u540c\u65f6\uff0c\u5c06\u6a44\u6984\u6cb9\u70e7\u70ed\uff0c\u52a0\u5165\u849c\u672b\u548c\u756a\u8304\u9171\u3002\n4. \u628a\u716e\u597d\u7684\u610f\u5927\u5229\u9762\u635e\u51fa\uff0c\u6ca5\u5e72\u6c34\u5206\u3002\n5. \u628a\u610f\u5927\u5229\u9762\u548c\u9171\u6c41\u6df7\u5408\uff0c\u6492\u4e0a\u65b0\u9c9c\u7f57\u52d2\u53f6\u548c\u5e15\u5c14\u9a6c\u5e72\u916a\u5373\u53ef\u3002<\/code><\/pre>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>\u95ee\u7b54<\/strong>\uff1a\u9488\u5bf9\u7279\u5b9a\u95ee\u9898\uff0c\u4ee5\u95ee\u7b54\u5f62\u5f0f\u7f16\u5199\u7b80\u77ed\u3001\u51c6\u786e\u7684\u7b54\u6848\u3002\u8fd9\u663e\u8457\u589e\u52a0\u4e86\u6210\u4e3a\u7279\u8272\u6458\u8981\u7684\u53ef\u80fd\u6027\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u793a\u4f8b\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Q: \u4ec0\u4e48\u662f SEO\uff1f\nA: SEO\uff08\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff09\u662f\u4e00\u79cd\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\uff08SERP\uff09\u63d0\u9ad8\u7f51\u7ad9\u6392\u540d\u7684\u8fc7\u7a0b\uff0c\u4ee5\u63d0\u9ad8\u7f51\u7ad9\u6d41\u91cf\u548c\u53ef\u89c1\u6027\u3002<\/code><\/pre>\n\n\n\n<p>\u4f7f\u7528\u8fd9\u4e9b\u683c\u5f0f\u7ec4\u7ec7\u4f60\u7684\u5185\u5bb9\uff0c\u6709\u52a9\u4e8e\u63d0\u9ad8\u5728 Google \u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u4e3a\u7279\u8272\u6458\u8981\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E5%81%9A%E6%89%8D%E8%83%BD%E8%AE%A9Google_%E5%B1%95%E7%A4%BA%E4%BD%A0%E7%9A%84%E6%91%98%E8%A6%81\"><\/span>\u5982\u4f55\u505a\u624d\u80fd\u8ba9Google \u5c55\u793a\u4f60\u7684\u6458\u8981<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5efa\u8bae\uff0c\u53ef\u5e2e\u52a9\u4f60\u521b\u5efa\u6709\u6548\u7684 Snippet Bait\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u4e86\u89e3\u76ee\u6807\u5173\u952e\u8bcd<\/strong>\uff1a\u7814\u7a76\u4f60\u60f3\u8981\u6392\u540d\u7684\u5173\u952e\u8bcd\uff0c\u627e\u51fa\u4e0e\u4e4b\u76f8\u5173\u7684\u95ee\u9898\u548c\u957f\u5c3e\u5173\u952e\u8bcd\u3002Google \u7684\u201c\u76f8\u5173\u641c\u7d22\u201d\u548c \u201c\u4eba\u4eec\u8fd8\u5728\u8be2\u95ee\u201d\u90e8\u5206\u53ef\u4ee5\u4e3a\u4f60\u63d0\u4f9b\u7075\u611f\u3002<\/li>\n\n\n\n<li><strong>\u521b\u5efa\u9ad8\u8d28\u91cf\u3001\u6709\u4ef7\u503c\u7684\u5185\u5bb9<\/strong>\uff1a\u786e\u4fdd\u4f60\u7684\u7f51\u9875\u6216\u535a\u5ba2\u6587\u7ae0\u63d0\u4f9b\u6709\u6df1\u5ea6\u7684\u4fe1\u606f\uff0c\u5e76\u56de\u7b54\u4e86\u7528\u6237\u53ef\u80fd\u63d0\u51fa\u7684\u95ee\u9898\u3002\u5185\u5bb9\u9700\u8981\u72ec\u7279\u4e14\u5177\u6709\u53c2\u8003\u4ef7\u503c\u3002<\/li>\n\n\n\n<li><strong>\u4f7f\u7528\u5408\u9002\u7684\u683c\u5f0f<\/strong>\uff1a\u5c1d\u8bd5\u4f7f\u7528\u5217\u8868\u3001\u8868\u683c\u3001\u6b65\u9aa4\u7b49\u683c\u5f0f\u6765\u5c55\u793a\u4fe1\u606f\u3002\u8fd9\u4e9b\u683c\u5f0f\u66f4\u5bb9\u6613\u88ab Google \u9009\u4e3a\u7279\u8272\u6458\u8981\u3002<\/li>\n\n\n\n<li><strong>\u4f18\u5316\u6807\u9898\u548c\u526f\u6807\u9898<\/strong>\uff1a\u4f7f\u7528 H1\u3001H2 \u548c H3 \u6807\u7b7e\u6765\u521b\u5efa\u6709\u7ec4\u7ec7\u7684\u6807\u9898\u548c\u526f\u6807\u9898\u3002\u786e\u4fdd\u5b83\u4eec\u5305\u542b\u4f60\u7684\u5173\u952e\u8bcd\uff0c\u5e76\u6e05\u6670\u5730\u53cd\u6620\u4e86\u5185\u5bb9\u4e3b\u9898\u3002<\/li>\n\n\n\n<li><strong>\u7f16\u5199\u7b80\u6d01\u660e\u4e86\u7684\u6bb5\u843d<\/strong>\uff1a\u9488\u5bf9\u7279\u5b9a\u95ee\u9898\u64b0\u5199\u7b80\u77ed\u7684\u3001\u51c6\u786e\u7684\u7b54\u6848\u3002\u4e00\u822c\u6765\u8bf4\uff0c40-60 \u4e2a\u5355\u8bcd\u5de6\u53f3\u7684\u6bb5\u843d\u66f4\u5bb9\u6613\u88ab\u9009\u4e3a\u7279\u8272\u6458\u8981\u3002<\/li>\n\n\n\n<li><strong>\u7ed3\u6784\u5316\u6570\u636e<\/strong>\uff1a\u4f7f\u7528 schema.org \u6807\u8bb0\u6765\u5e2e\u52a9 Google \u66f4\u597d\u5730\u7406\u89e3\u4f60\u7684\u7f51\u9875\u5185\u5bb9\u3002\u867d\u7136\u7ed3\u6784\u5316\u6570\u636e\u5e76\u4e0d\u76f4\u63a5\u5f71\u54cd\u7279\u8272\u6458\u8981\u7684\u751f\u6210\uff0c\u4f46\u5b83\u6709\u52a9\u4e8e\u63d0\u9ad8\u9875\u9762\u7684\u6574\u4f53 SEO \u6548\u679c\u3002<\/li>\n\n\n\n<li><strong>\u76d1\u63a7\u548c\u4f18\u5316<\/strong>\uff1a\u4f7f\u7528\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0\u7b49\u5de5\u5177\u6301\u7eed\u76d1\u63a7\u4f60\u7684\u7f51\u9875\u8868\u73b0\u3002\u67e5\u770b\u54ea\u4e9b\u9875\u9762\u663e\u793a\u4e3a\u7279\u8272\u6458\u8981\uff0c\u7136\u540e\u6839\u636e\u5b9e\u9645\u6548\u679c\u8c03\u6574\u548c\u4f18\u5316\u4f60\u7684 Snippet Bait \u7b56\u7565\u3002<\/li>\n\n\n\n<li><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u4e48\u662fGoogle\u7279\u8272\u6458\u8981 Snippet Bait \u662f\u4e00\u79cd SEO \u6280\u5de7\uff0c\u76ee\u7684\u662f\u4f18\u5316\u4f60\u7684\u7f51\u9875\u5185\u5bb9\uff0c\u4ee5\u63d0\u9ad8\u5728\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u4e3a\u7279\u8272\u6458\u8981\uff08Featured Snippets\uff09\u7684\u673a\u4f1a\u3002\u7279\u8272\u6458\u8981\u662f\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u7684\u4e00\u90e8\u5206\uff0c\u5b83\u4eec\u5c55\u793a\u4e86\u5bf9\u7528\u6237\u67e5\u8be2\u7684\u76f4\u63a5 &#8230; <a title=\"\u8ba9Google\u5c55\u793a\u7279\u8272\u6458\u8981\u7684SEO\u6280\u5de7\" class=\"read-more\" href=\"https:\/\/qishiya.com\/?p=1918\" aria-label=\"\u66f4\u591a \u8ba9Google\u5c55\u793a\u7279\u8272\u6458\u8981\u7684SEO\u6280\u5de7\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[599],"tags":[],"class_list":["post-1918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/qishiya.com\/index.php?rest_route=\/wp\/v2\/posts\/1918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qishiya.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qishiya.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qishiya.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qishiya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1918"}],"version-history":[{"count":2,"href":"https:\/\/qishiya.com\/index.php?rest_route=\/wp\/v2\/posts\/1918\/revisions"}],"predecessor-version":[{"id":1920,"href":"https:\/\/qishiya.com\/index.php?rest_route=\/wp\/v2\/posts\/1918\/revisions\/1920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qishiya.com\/index.php?rest_route=\/wp\/v2\/media\/1921"}],"wp:attachment":[{"href":"https:\/\/qishiya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qishiya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qishiya.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}