{"id":2192,"date":"2024-04-25T22:29:46","date_gmt":"2024-04-25T14:29:46","guid":{"rendered":"https:\/\/qishiya.com\/?p=2192"},"modified":"2024-04-25T22:29:47","modified_gmt":"2024-04-25T14:29:47","slug":"%e5%a6%82%e4%bd%95%e9%80%9a%e8%bf%87-google-merchant-center-%e7%9a%84custom-label-%e5%9c%a8google-ads-%e4%b8%ad%e6%8a%95%e6%94%be%e6%8c%87%e5%ae%9a%e7%9a%84%e5%95%86%e5%93%81","status":"publish","type":"post","link":"https:\/\/qishiya.com\/?p=2192","title":{"rendered":"\u5982\u4f55\u901a\u8fc7 Google Merchant Center \u7684Custom Label \u5728Google ads \u4e2d\u6295\u653e\u6307\u5b9a\u7684\u5546\u54c1"},"content":{"rendered":"\n<p>Google ads \u4e2d\uff0c\u6211\u6295\u653e\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\uff0c\u6307\u5b9a\u7684\u4ea7\u54c1\u662f Goolge Merchant Center \u4e2d\u7684\u5546\u54c1\uff0c\u4ed6\u9ed8\u8ba4\u628a\u6211\u6240\u6709\u7684\u5546\u54c1\u90fd\u8fdb\u884c\u5e7f\u544a\u6295\u653e\uff0c\u6211\u53ea\u9700\u5bf9\u90e8\u5206\u5546\u54c1\u8fdb\u884c\u6295\u653e\uff0c\u53d1\u73b0 Google \u81ea\u5df1\u7684\u6587\u6863\u90fd\u6ca1\u6709\u66f4\u65b0\uff0c\u81ea\u5df1\u7684 Google Merchant Center \u4ea7\u54c1\u5df2\u7ecf\u66f4\u65b0\uff0c\u4f46\u662f\u6587\u6863\u8fd8\u662f\u539f\u6765\u7684\uff0c\u5982\u679c\u4f60\u6839\u636eGoogle \u7684\u5e2e\u52a9\u6587\u6863\uff0c\u90a3 100% \u662f\u65e0\u6cd5\u5b9e\u73b0\u7684\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff6200;color:#ff6200\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff6200;color:#ff6200\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/qishiya.com\/?p=2192\/#%E9%94%99%E8%AF%AF%E7%9A%84%E5%B8%AE%E5%8A%A9%E6%96%87%E6%A1%A3%EF%BC%8820240425%EF%BC%89\" title=\"\u9519\u8bef\u7684\u5e2e\u52a9\u6587\u6863\uff0820240425\uff09\">\u9519\u8bef\u7684\u5e2e\u52a9\u6587\u6863\uff0820240425\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/qishiya.com\/?p=2192\/#%E5%A6%82%E4%BD%95%E5%AF%B9%E7%89%B9%E5%AE%9A%E7%9A%84%E4%BA%A7%E5%93%81%E6%8A%95%E5%B9%BF%E5%91%8A\" title=\"\u5982\u4f55\u5bf9\u7279\u5b9a\u7684\u4ea7\u54c1\u6295\u5e7f\u544a\">\u5982\u4f55\u5bf9\u7279\u5b9a\u7684\u4ea7\u54c1\u6295\u5e7f\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/qishiya.com\/?p=2192\/#%E7%AC%AC%E4%B8%80%E6%AD%A5%EF%BC%8C%E8%BF%9B%E5%85%A5_Listing_groups\" title=\"\u7b2c\u4e00\u6b65\uff0c\u8fdb\u5165 Listing groups\">\u7b2c\u4e00\u6b65\uff0c\u8fdb\u5165 Listing groups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/qishiya.com\/?p=2192\/#%E7%AC%AC%E4%BA%8C%E6%AD%A5%EF%BC%8C%E8%BF%9B%E5%85%A5%E7%BB%86%E5%88%86\" title=\"\u7b2c\u4e8c\u6b65\uff0c\u8fdb\u5165\u7ec6\u5206\">\u7b2c\u4e8c\u6b65\uff0c\u8fdb\u5165\u7ec6\u5206<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%94%99%E8%AF%AF%E7%9A%84%E5%B8%AE%E5%8A%A9%E6%96%87%E6%A1%A3%EF%BC%8820240425%EF%BC%89\"><\/span>\u9519\u8bef\u7684\u5e2e\u52a9\u6587\u6863\uff0820240425\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/merchants\/answer\/12453549?hl=zh-Hans\">\u4f7f\u7528 Feed \u6807\u7b7e\u6765\u5ba3\u4f20\u7279\u5b9a Feed \u4e2d\u7684\u4ea7\u54c1 &#8211; Google Merchant Center\u5e2e\u52a9<\/a><\/p>\n\n\n\n<p>\u4e0a\u9762\u7684\u5e2e\u52a9\u6587\u6863\uff0c\u8fd8\u5728\u5f3a\u8c03\u6709 Feed \u8fd9\u4e2a\u83dc\u5355\uff0c\u4f46\u662f\u5f53\u6211\u6253\u5f00 Google Merchant Center\uff0c\u4ed6\u5df2\u7ecf\u628a\u8fd9\u4e2a\u83dc\u5355\u7ed9\u53bb\u6389\u4e86\uff0c\u6211\u600e\u4e48\u4e5f\u627e\u4e0d\u5230\u8bbe\u7f6e Feed \u5165\u53e3\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n<p>\u5728\u7f51\u4e0a\u627e\u4e86\u5f88\u591a\u8d44\u6599\uff0c\u53d1\u73b0\u8fd9\u4e9b\u8d44\u6599\u90fd\u662f\u8fc7\u671f\u7684\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/metabrandl.com\/tutorial\/marketing\/google\/feedrule-customlabel\/\">\u5982\u4f55\u901a\u8fc7Google Merchant Center\u7684Feed Rule\u6dfb\u52a0Custom Label\u5e76\u4e14\u4f18\u5316\u8c37\u6b4c\u5e7f\u544a\u6295\u653e\u7b56\u7565\uff1f \u2013 MetaBrandl<\/a><\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/tutu-1252436247.cos.ap-beijing.myqcloud.com\/2024\/04\/202404254F8o83.jpg\" alt=\"202404254F8o83\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E5%AF%B9%E7%89%B9%E5%AE%9A%E7%9A%84%E4%BA%A7%E5%93%81%E6%8A%95%E5%B9%BF%E5%91%8A\"><\/span>\u5982\u4f55\u5bf9\u7279\u5b9a\u7684\u4ea7\u54c1\u6295\u5e7f\u544a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6700\u7b80\u5355\u7684\u529e\u6cd5\uff0c\u662f\u5728 Google ads \u7684 Campaign->Asset groups->Listing groups \u4e2d\uff0c\u53ef\u4ee5\u5bf9\u4efb\u4f55\u5546\u54c1\u8fdb\u884c Include \u548c Exclude\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%B8%80%E6%AD%A5%EF%BC%8C%E8%BF%9B%E5%85%A5_Listing_groups\"><\/span>\u7b2c\u4e00\u6b65\uff0c\u8fdb\u5165 Listing groups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/tutu-1252436247.cos.ap-beijing.myqcloud.com\/2024\/04\/20240425rGn0D7.jpg\" alt=\"20240425rGn0D7\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%BA%8C%E6%AD%A5%EF%BC%8C%E8%BF%9B%E5%85%A5%E7%BB%86%E5%88%86\"><\/span>\u7b2c\u4e8c\u6b65\uff0c\u8fdb\u5165\u7ec6\u5206<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/tutu-1252436247.cos.ap-beijing.myqcloud.com\/2024\/04\/20240425TJZa29.jpg\" alt=\"20240425TJZa29\"><\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/tutu-1252436247.cos.ap-beijing.myqcloud.com\/2024\/04\/20240425JzIUQo.jpg\" alt=\"20240425JzIUQo\"><\/p>\n\n\n\n<p>\u53ea\u8981\u8fdb\u5165\u4e86subdivide\uff0c\u5c31\u53ef\u4ee5\u6309\u5404\u4e2a\u5546\u54c1\u7684\u7ef4\u5ea6\u8fdb\u884c\u7ec6\u5206\u4e86\uff0c\u6709\u4e24\u79cd\u9009\u9879\uff0cInclude \u548c Exclude\u3002<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google ads \u4e2d\uff0c\u6211\u6295\u653e\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\uff0c\u6307\u5b9a\u7684\u4ea7\u54c1\u662f Goolge Merchant Center \u4e2d\u7684\u5546\u54c1\uff0c\u4ed6\u9ed8\u8ba4\u628a\u6211\u6240\u6709\u7684\u5546\u54c1\u90fd\u8fdb\u884c\u5e7f\u544a\u6295\u653e\uff0c\u6211\u53ea\u9700\u5bf9\u90e8\u5206\u5546\u54c1\u8fdb\u884c\u6295\u653e\uff0c\u53d1\u73b0 Google \u81ea\u5df1\u7684\u6587\u6863\u90fd\u6ca1\u6709\u66f4\u65b0\uff0c\u81ea\u5df1\u7684 Googl &#8230; <a title=\"\u5982\u4f55\u901a\u8fc7 Google Merchant Center \u7684Custom Label \u5728Google ads \u4e2d\u6295\u653e\u6307\u5b9a\u7684\u5546\u54c1\" class=\"read-more\" href=\"https:\/\/qishiya.com\/?p=2192\" aria-label=\"\u66f4\u591a \u5982\u4f55\u901a\u8fc7 Google Merchant Center \u7684Custom Label \u5728Google ads \u4e2d\u6295\u653e\u6307\u5b9a\u7684\u5546\u54c1\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":2195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[687,686,688],"class_list":["post-2192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5","tag-google-ads","tag-google-merchant-center","tag-google-shopping","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/qishiya.com\/index.php?rest_route=\/wp\/v2\/posts\/2192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qishiya.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qishiya.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qishiya.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qishiya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2192"}],"version-history":[{"count":1,"href":"https:\/\/qishiya.com\/index.php?rest_route=\/wp\/v2\/posts\/2192\/revisions"}],"predecessor-version":[{"id":2194,"href":"https:\/\/qishiya.com\/index.php?rest_route=\/wp\/v2\/posts\/2192\/revisions\/2194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qishiya.com\/index.php?rest_route=\/wp\/v2\/media\/2195"}],"wp:attachment":[{"href":"https:\/\/qishiya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qishiya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qishiya.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}