我测试了各种促销语,这些促销语主要是在用户的会话列表中发送,速卖通也有默认的促销语,但是我不推荐用这些默认的促销语,因为大家都用,没有一点新意,用户见太多了,吸引不了一点一点注意力,反而是我自己写的,经常能带来10倍的订单(相比用默认的促销语)。
速卖通官方默认的促销语
我认为这些方案写的一点吸引力也没有,所以我用过几次后,再也没用他的默认模板了,速卖通的模板有分类,这些
速卖通多商品推荐:
- We’re so excited about these items that we just had to share!
- Not sure what to get? Here’s a few things we think you’ll love.
速卖通单商品推荐
- Out of gift ideas? Don’t worry, we have just the thing.
- We love this item….and we think you will too! Take a look!
速卖通优惠券模板
- Good news! You’ve just received a gift!
- Thanks for shopping with us. Here’s a gift to show our appreciation!
- We’re all about our shoppers! Here’s a coupon so that you can save more.
我认为这些模板写的不好,我一般会从这些方面去写。
时间的紧迫性
让用户感受到这个活动马上就要结束了,不参加就会失去什么,活动可以经常搞,但是不能活动持续时间太长,我有一个活动只搞了24个小时,我写的文案大概是我的活动只有24小时,24小时后你会失去很多,结果那天的订单是平时的10倍。
- Now *
- Expires
- Quick *
- Instantaneously
- Immediately
- Soon
- Hurry *
- Instantly
- Suddenly *
- Going-fast
- Minute
- Second
- Last
独家尊享
要让用户感觉这种活动不是随便的人都可以参加的,只有满足一定条件的人才可以参加的,所以我会用下面一些词。
- Invite-only
- Premium
- Secret
- Limited
- Rare
- Few
- Select
- Authentic
极具夸张的语气
可以在标题中用一些极具情感的词,让人相信你。
- Revolutionary *
- Extraordinary
- Amazing *
- Remarkable *
- Startling *
- Sensational *
- Magic *
- Miracle *
- You
- Improvement *
- Results
激发好奇心
- Announcing *
- Start
- Stop
- Running
- Deal
- Introducing *
- Offer *
- Compare *
- Challenge *
- Wanted *
- Discover
- Release
- Soon
极端的词汇
- Dazzling
- Ravishing
- Brilliant
- Honeyed
- Compelling
- Ultra
- Plethora
- Unicorn
- Zesty
- Cosmic
- Supernova
- Killjoy
- Staggering
- Titanic
- God-speed
- Smashing
- Triumph