Naval 是谁？
Naval Ravikant 是一位印度裔美国企业家和投资者。他是 AngelList 的联合创始人、董事长和前首席执行官。 他已经投资了 200 多家公司，包括 Uber、FourSquare、Twitter、Wish.com、Poshmark、Postmates、Thumbtack、Notion、SnapLogic、Opendoor、Clubhouse、Stack Overflow、Bolt、OpenDNS、Yammer 和 Clearview AI。
Naval 的社交媒体
他写了 39 条原则，怎么样变宣，有很多人翻译了，我按照我的思路整理了一下，非常推荐。
图片来源于 twitter
怎么样变富（不靠运气）
- Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy.
去寻求财富，而不是金钱或地位。财富就是你拥有资产，而资产是在你睡觉的时候都在为你赚钱；钱是我们转移时间和财富的工具；身份是你在社会等级制度中所处的位置。
- Understand that ethical wealth creation is possible. If you secretly despise wealth, it will elude you.
君子爱财，取之有道，完全可以体面的挣钱（不用坑蒙拐骗）；如果你鄙视财富，那财富也会躲着你。
- Ignore people playing status games. They gain status by attacking people playing wealth creation games.
远离那些玩身份游戏的人，他们通过攻击那些创造财富的人获得自己的身份。
- You’re not going to get rich renting out your time. You must own equity – a piece of a business – to gain your financial freedom.
出租自己的时间（打工）不会让你变得富有，你必须拥有资产（产权），也就是生意的一部分，才能获得财务自由。
- You will get rich by giving society what it wants but does not yet know how to get. At scale.
提供用户想要的，但是还没有被满足的，你将变得富有，但是这个必须有一定的规模。
- Pick an industry where you can play long term games with long term people.
选择一个你可以长期从事的产业，寻找一批可以一起长期共事的人。
- The Internet has massively broadened the possible space of careers. Most people haven’t figured this out yet.
互联网极大地拓宽了事业（职业）的边界，但是大多数人还没有意识到这一点。
- Play iterated games. All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest.
玩就玩复利游戏，无论是财富，人际关系或者是知识，所有你人生里获得的回报，都来自复利。
- Pick business partners with high intelligence, energy, and, above all, integrity.
在选择商业合作伙伴时，要选择那些高智商、精力充沛的人， 但最重要的是他应该是一个诚实的人。
- Don’t partner with cynics and pessimists. Their beliefs are self-fulfilling.
不要和愤世嫉俗者和悲观主义者合作，因为他们会任由坏事发生，以此证明他们的负面看法是正确的。
- Learn to sell. Learn to build. If you can do both, you will be unstoppable.
学会如何销售，学会如何创造，如果你能做到这两点，你的成功是不可阻挡的。
- Arm yourself with specific knowledge, accountability, and leverage.
用独到知识，责任感和杠杆武装自己。
- Specific knowledge is knowledge that you cannot be trained for. If society can train you, it can train someone else, and replace you.
独到的知识是无法通过培训而获得的，如果可以培训，别的人也可以获取，并把你取代。
- Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now.
在真正的好奇心和热情驱使下，你更有可能获得独到知识，而不是通过追逐潮流热点。
- Building specific knowledge will feel like play to you but will look like work to others.
对于你来说，获取独到的知识，就像在玩爽（因为有好奇心和热情的驱使），而对于别人则像是工作。
- When specific knowledge is taught, it’s through apprenticeships, not schools.
不能通过学校教育教会一个人独到知识，它只能通过学徒制口传身教。
- Specific knowledge is often highly technical or creative. It cannot be outsourced or automated.
独到的知识通常具有高度技术性或创造性。它不能被外包或者自动实现。
- Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity, and leverage.
拥抱责任感，用自己的声誉以承担商业风险。社会也会以责任，资产和杠杆作为回报。
- The most accountable people have singular, public, and risky brands: Oprah, Trump, Kanye, Elon.
责任感的人都具有独一无二的、世人皆知的、敢于冒险的个性特征，如奥普拉、川普、坎耶、埃隆。
- “Give me a lever long enough, and a place to stand, and I will move the earth.” – Archimedes
只要给我一根足够长的杠杆，一处可以立足的地方，我就能撬起地球。——阿基米德
- Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).
财富增长需要使用杠杆。商业杠杆有三个来源：1、资本；2、人陈关系；3、复制起来边际成本为零的产品（如：代码和媒体）。
- Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment.
资本的意思就是钱。想要融资，那就运用你的独到知识，配合你责任感，展示出你良好的判断力。
- Labor means people working for you. It’s the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don’t waste your life chasing it.
人力指的就是为你干活的人，它是最古老也是争夺最激烈的杠杆。人力杠杆会让你父母因为你手下有许多人为你工作而感到骄傲，但你不要浪费生命去追求这一点。
- Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you.
资本和劳动力是需要征得许可才能使用的杠杆。每个人都在追逐资本，但总得有个什么人给你才行；每个人都想要领导其它人，但总得有什么人愿意跟着你才行。
- Code and media are permissionless leverage. They’re the leverage behind the newly rich. You can create software and media that works for you while you sleep.
代码和媒体是无需要许可即可使用的杠杆。它们是新贵人群背后的杠杆，你可以通过自己创建的软件和媒体，在睡觉时仍然为你干活。
- An army of robots is freely available – it’s just packed in data centers for heat and space efficiency. Use it.
一支机器人军团已经集结待命，只是为了节约空间和热效能，它们被打包放进数据中心。去用吧。
- If you can’t code, write books and blogs, record videos and podcasts.
如果你不会编程，就写书和博客，录制视频和播客，这些的边际成本都为零。
- Leverage is a force multiplier for your judgement.
杠杆能够成倍地放大你的判断力。
- Judgement requires experience, but can be built faster by learning foundational skills.
判断力需要经验，但可以通过学习基本技能更快地建立。
- There is no skill called “business.” Avoid business magazines and business classes.
并不存在所谓的商业能力，避免商业杂志和商务课程。
- Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.
学习微观经济学、博弈论、心理学、说服力、伦理学、数学和计算机科学。
- Reading is faster than listening. Doing is faster than watching.
读比听快，做比看快。
- You should be too busy to “do coffee,” while still keeping an uncluttered calendar.
你应该忙得没有社交的时间才对，与此同时你应该始终保证日程安排井井有条。
- Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it.
你一定要衡量你的时薪，并且坚持执行，如果解决一个问题所能节省下来的成本低于你的个人时薪，那就忽略这个问题好了；如果一项任务的外包成本低于你的个人时薪，就把它外包出去。
- Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work.
尽管你跟谁一起工作、做什么工作，要远比你的努力程度更加重要。但还是要倾尽全力去工作。
- Become the best in the world at what you do. Keep redefining what you do until this is true.
你所做的事情，要努力做到世界最好。不断重新定义你在做什么，直到真的做到世界最好。
- There are no get rich quick schemes. That’s just someone else getting rich off you.
这个世界上并没有快速赚钱致富的方法，如果你想要找寻这种方法，那它只会让别人从你身上赚钱致富。
- Apply specific knowledge, with leverage, and eventually you will get what you deserve.
运用你的独到知识，配合上杠杆，最终你会得到你应该得到的东西。
- When you’re finally wealthy, you’ll realize that it wasn’t what you were seeking in the first place. But that’s for another day.
终有一天当你变得富有，你会发现那一切并不是你最开始想要的东西。但是那就是另外一回事了。